Wanderlust — UX/UI Case Study
This case study documents the end-to-end UX/UI design process for Wanderlust, a mobile app that helps users effortlessly plan their travels. Showcases research and design decisions for an intuitive travel planning tool.
The story behind the project
Travel planning is fragmented across 5+ tools (flights, hotels, activities, notes, sharing). Users described the planning phase as more stressful than the trip itself.
A single mobile app that consolidates itinerary building, booking links, offline access, and group sharing into one calm, opinionated flow.
Click-through rate on prototype walkthrough hit 87%. Testers said they would replace 3+ existing tools if the app shipped.
How it was designed
Research & Discovery
Surveys, interviews, and competitive teardown of major travel-planning apps to identify the highest-friction moments in a typical trip plan.
- Surveyed 30 frequent travellers
- Competitive audit of TripIt, Wanderlog, Google Trips
- Journey map across booking → trip → post-trip
- Prioritised friction points
Visual Design System
Soft, warm visual language with custom illustrations to make planning feel like part of the adventure rather than admin work.
- Custom illustration set in Illustrator
- Type and colour system tuned for mobile
- Icon set aligned with map metaphors
- Component library in Figma